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Just keep track of your stuff! Vehicle maintenance. Create a system to take good care of them—from car washes to maintenance to degreasing the cargo area. This is, of course, related to the idea of creating a sales funnel. Create a Customer Loyalty Program. So, way to go! For example, customers have some unwieldy expectations these days, thanks in part to technology. Train your techs to go above and beyond. I know you know this. Fix Your Website. You should know that stuff in your sleep. I just want to remind you that your website—your homepage in particular— should be optimized for conversion.
Please tell me the phone number at the top right of your website is clickable. Stalk your Competition. OK, OK.
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But pay attention to them, for sure. Google them. Run better ads.
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Put out better content. Check out their social media presence. For example, never, ever put out a campaign directly comparing yourself to your competition. Switch to Flat-Rate Pricing. So scary, right? But seriously: Just do it. One of the main fears HVAC and plumbing customers have is getting ripped off. Then start optimizing everything.
Can you train your techs to do a standard job 20 minutes faster—to free up time at the end of the day for one more service call? How can you cut transit time between jobs without sacrificing good scheduling practices? Think outside the box to maximize profit opportunities across the board. If you want customers to choose you, you have to be visible and worth choosing. Was This Helpful? Sign up here, and we'll automatically email you as we publish new articles that you may find useful. First Name:. We'll send you updates as they happen. Oops, there was an error sending your message.
How to Grow a Plumbing Business: 5 Tips to Increase Revenue
Please try again later. DP Marketing. As Seen In:. Slide title Write your caption here. Is your website helping or hurting your SEO efforts? Find out now for free. Ryan wants your plumbing or HVAC business to grow, and he understands you've wasted a ton of time and money on marketing—with not much to show for it. Services, he's worked with contractors around the globe to get them more leads, more jobs, and more revenue. We specialize in marketing for HVAC and plumbing company marketing. You're costing yourself money by not calling DP Marketing. Russell Furr.
Culpeper Home Services. Step 1. Let's talk. Tell us about your shop: your customers, your competitors, your current revenue, and how much money you want to make. The purpose of most local business websites is to drive non cyberspace interactions phone calls, visits etc so make it easy!
Produce Useful Content — Do this in whatever way it is easiest for you but the important thing is to develop a strategy and produce content regularly. This is not easy, one way to produce useful content is to simply ask everyone to write down every question they can think of a customer or potential customer has ever asked them. Then hire a high school journalism student to come in an interview you or another internal expert answering each question. Have each video cut up into a short segment, uploaded to YouTube, transcribed and put on your website including the video. My first piece of advice is to get on social media.
Start building a following targeting people in specific places. Post regularly, offering valuable information, free to your clients. Second start blogging or making videos. Find a way to connect with your client base on a regular basis via your website. If you own a hair salon, post quick videos on how to do different styles quickly at home.
Blog about hair products you like or complementary services that your clients might like. Lastly, start interacting with your clients there. You have the following, now pay attention. Respond to comments on your website and social media. Ask for feedback and comments there. Make a point of encouraging your clients to use it as a way to communicate with you. If you take one to one appointments, set up online scheduling on your website and encourage your clients to use it and look around. Being consistent on social media and your website will produce regular, consistent traffic and encourage new visitors.
As a local business, you might think that you need a fancy website in order to find more customers online. Here are some super easy, but often overlooked ways to grow your business online that you can implement right now:. Make sure you list your hours of operation online. The number one reason that people will look for your local business online is to check when you are open. Make sure people find what they are looking for by posting your regular open hours and noting any holiday closures.
Claim your Google listing. Google automatically creates listings for most local businesses by accessing government databases for business licenses and phone listings. Anytime someone searches for your business name, your Google listing will be displayed next to the other search results so taking a few minutes to make sure the information it contains is accurate is a worthy time investment. Use email marketing to stay in touch with your customers. Keeping an existing customer — or enticing a previous customer to return — takes less time, effort, or money than landing a new customer.
Start a mailing list for your existing customers and then send regular at least once a month updates to let them know what is new. Include special promotions and discounts available only to your subscribers to entice people to stay on your mailing list. Mark Brian UglyButHonest. Completely fill out your profiles and remember to always include your logo or picture, location, complete contact information and a link to your website. But you can have a complete profile at the very least.
Experiment with which platform gives you the greatest return for your time, energy and money. You can outsource but there are pros and cons to outsourcing social media. Check out this page on Moz and the page on Whitespark. Keep branding consistent. From profile pictures to contact info, it is imperative that you are consistent. When it comes to online marketing, think about a wagon wheel.
Social media, local citations and everything you do online are the spokes of the wheel. But a website that you own and control should be the hub of your online activity. A good domain that you own and a good one page website is may be all you need. Eventually you may want to add a blog but take baby steps at first by getting the basics right.
My number one advice is blogger outreach and influencer marketing. I believe that partnering with people who have large audiences is one of the best ways to get noticed. Additionally, I would attempt a very targeted PPC campaign, ideally through Facebook, and keep a tight geography around who I let in. Lastly I would start content marketing, with an emphasis on longtail keywords involving my local area.
I would be collecting emails and try to convert them through an email campaign. Whether building a better presence in the neighborhood or an extended presence in cyberspace, rather than thinking its a Have To Do this thing or Have To Be that way, consider the possibilities with a Be-Do-Have outlook.
Be Thinking eCommerce : To build a better online presence, have transactions available. You can start building an online customer base with a lead-generating offers such as an eBook or How-To video or article. Another possibility is to create an eLearning course, combining text-based content, video content, and worksheets. With a course, you can create it once and — if your course is good — continue to build revenue and customers. Additionally, a subscription-based business model is something you can offer with that includes premium content, coaching, or some package of goods.
Give away tips, not the farm. The questions you get from your current customers can provide the fodder for your videos. Other videos can include, behind-the-scenes footage, over-the-shoulder tutorials, voiced-over presentations, and short interviews with customers or employees.
Online Marketing Strategies For Plumber:
Keep them short. These are often a blank page with an address and a phone number — and an invitation for the owner to claim the business page. This contact info can become outdated quickly. Make sure to claim your page and keep all your social network business profiles current and accurate phone numbers, address, email info, and hours of operation. However, with these Be-Do-Have practices, a local business will build a better business presence both online and offline.
My first piece of advice is to find out where your customers are hanging out online. Find out where your customers are first! Number 2: check out your competition. Analyze what your competitors are doing and just turn it up a notch. Two great sites to check out your competition are SpyFU. They both a free and paid version; the Free version is enough to get a quick glance and can have you going in the right direction. A couple of things they will show are what keywords they your competitors are ranking for in Google, and if they are running any paid advertising.
Knowing what keywords they are ranking for can help you optimize your website for the same keywords that consumers are actually searching for. Also it will let you know if you might be missing out on by going after a particular set of keywords. Paid advertising can be a great way to get out in front of potential customers right away. What better way than to know what your comp is spending their ad dollars on, and show up right along with them in the ad space on the search results page. My final tip is to be consistent! So many times people will stop their effort online, right before they reach the critical mass they need to really gain traction.
A great way for your business to stay consistent is to create a content calendar for your online marketing efforts. This way you are not guessing what you should do every day, you have a plan. This will also help by letting your customers know what to expect from you. By being consistent it will keep your customers coming back to your site instilling trust in your brand, giving you more opportunities to sell your products or services.
These are my 3 tips to help local businesses get more clients online. It comes down to being consistent, check out your competition, and go where your customers are. One more thing to remember when getting your presence built up online is that it is a marathon not a sprint; it takes time and real effort!! Please feel free to reach out to me if you have any questions or just want to connect.
The data gets propagated out to many places online, including Google and other local sites. Use a tool like Moz. Your competition likely knows where your target market hangs out and you want to be there, also, be it Yelp, Facebook or other sites. This will establish an online connection that you can continue, and in turn connections with those customers may lead to more connections from their social profiles, ongoing online discussions that get seen by others, and forward-to-a-friend email shares.
Your website is always going to be your primary piece of online real estate but your Google My Business listing should be next on the list for local search. A fully completed Google My Business listing establishes trust, showcases your business and motivates action. Doing some simple local optimisation on your website can have a nice effect on your local visibility quite quickly, although it does depend on the competitiveness of your market.
Make sure all your main location landing pages have what you do and where you are in the Page Title Keyword — Location and fill out the page with additional location based content. Include some Schema markup, correctly embed a Google Map for your location and mention some additional local landmarks if possible.
If you have any location specific testimonials from clients then include those here as well. They still give plenty of helpful signals to the search engines about your business beyond the standard NAP stuff Name, Address, Phone , which you obviously need to ensure is consistent. How you get your clients depends a lot on the business you have.
But here are some general tips for how to give your local business some online traction:. How is it designed? What do they focus on? How easy do they make it for the customer to buy your product or service? I have a friend in the cake business who has been dedicating a huge amount of her time to developing her online presence. So if your business is local, consider how you can either target your local clientele online, or how you can transform global visitors into clients. Nora Dunn CreditWalk columnist. Setting up your own blog costs little and, so long as it is easily maintained, is a great way of engaging with your customers both existing and prospective ones , providing them with updates and creating content that is useful for your search engine presence.
Establishing a presence with a Facebook page can be done in minutes and, if you can establish a healthy following and interested audience, can be a cost effective way of generating new business and maintaining relations with past clients.
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It can also be an outlet for generating interest in your blog posts. Again, its compilation and utilisation is inexpensive and yet it can be hugely powerful if used wisely.
I just recently started a local web development service in Germany where I live. The first job I did was for a local gardener and I had great success ranking parasite pages for local low competition keywords in Google. So that would be my first tip to at least utilize YouTube and Slideshare, if possible more third party sites.
Because of this I had to do lots of research on this topic and published a huge, detailed guide on local SEO on my blog. One thing I discovered during this research was Google Business View. Last but not least get solid on page SEO in place and add local schema markup to your website. Things like business hours, location and contact information can be marked by using schema. If you add some powerful links to the mix you can potentially dominate your local niche. In my full guide, I also share a list of 20 suggested parasite platforms to use. But there is plenty a local business can do. Here are some tips:.
Get social. There are many ways to target local customers on Facebook. For example, my city has an official Facebook page where members often ask each other to recommend the best handyman, Thai restaurant, hair salon…you name it. Get local. Make sure your business is listed on local directories such as Local. Put in as much information as you can about your business—the more detail you provide, the easier it will be for customers to decide whether to give your business a try.
Harness the power of online reviews. Boost your SEO.
How to Promote Your Local Business Online: 40 Experts Share Their Tips
Email Rieva at rieva smallbizdaily. Get a responsive website. Start a blog. Regularly and consistently give away awesome free information that your target market will be interested in. Create a free e-book or some sort of gift your customers will find useful and give away that gift through your website in return for their email address. Collect as many email addresses of your current customers as possible and email your customers and potential customers with more quality info with newsletters.
You may occasionally one in every three offer special deals to these email lists. Spend as much time as possible adding relevant info and images to the listing. Create listings for the business in every relevant directory. Same with the Google listing, spend as much time as possible adding relevant info and images to the listing. Engage with the comments and the people on these sites.
A Facebook Page would be essential for most local businesses. Add quality content to the Facebook Page and your other listings and have as much interaction with the people on these sites as possible. Offer your current customers discounts or special deals if they Like you on Facebook, check in on SquareSpace or write a review on a listing site.
Good social media is a requirement in any business today… Especially now that all your customers are carrying a connected device wherever they go. There are many things you can do with social media grow your business. All share three that I think are must have for everyone:. Check your Business listing to make sure it shows up when people search for your company name, products, or industry related terms while well near your location. Check on sites like Yelp to see what customers are saying about you. Be sure to respond in a positive way when ever you can.
People will pay attention to how you react even more than what others say. Set a monitor up to watch Twitter, Facebook and other sites that your customers use to post about you, your business, and key terms. The basic Google alerts will work well to give you a daily summary in your email about any time someone mentions you online. You can also use search to see what questions people have about your business and industry in the live Twitter feed by searching on keywords followed by a space and a question mark. By creating helpful content for your ideal customers you attract qualified prospects to your website over and over again.
The most successful online businesses start by honing in on one skill and doing it better than anyone else in their niche. But for you, there may be a more relevant medium to target your customers such as social media or podcasting. If you choose blogging; get everything you need to know for running a successful business blog here. Before making a purchase decision, your customers seek out information online. Your job is to provide the information they need to make that decision — in whatever form they are looking for.
Know what information they seek, know how they access that information, and be the one to provide it. If you are continually providing the information they need to make purchase decisions, or solve their problems, they will begin to trust you. This trust will accrue over time, creating a customer that comes back over and over, and most likely tells all their friends and family about your business.
Email is the most effective communication method for growing your business online. This means that growing your email list becomes a priority. When someone joins your email list it accrues a base level of trust. It brings them into your community, sales funnel and pool of potential advocates. Once you have their candid attention through their inbox, you need to capture their hearts and minds by being generous and helpful.
Over time you can use this medium to build trust and nurture these people into customers. Find out more about growing your email list with this 3-step process. When it comes time for local businesses and brands to get more clients online, the first priority should be to make sure they have a clean reputation and make it easy for people to find them not only in the search results, but also through social and having their sites accessible on all devices.
Make Sure Your Site is Accessible Everywhere — Having a web site and blog is great, but not having them optimized for mobile viewing can be a disaster for your business. In the world of local, everyone is already out and about… which means they are likely using their phone to look up your information, menu, coupons and ratings. Use Tools to Monitor Brand Mentions — For local and small businesses, a single complaint or review can make all of the difference in the world.
For times like these we use online monitoring tools to make the process not only much easier, but also automated. Respond to All Reviews — As previously mentioned, online reviews mean everything for local and small businesses. Brands and businesses must respond to each review differently and always try to connect with the reviewer directly and not address the issue in an open forum which could lead to more complaints or unwanted feedback. Setup a social profile for both your personal name and your local business to secure as many page one rankings as possible and also making it easy for people to find you online.
Pretend your a customer looking for the service you provide and you landed on your website, does the content on the site clearly explain your products and or services? Is your website mobile friendly and easy to use? The truth is sometimes the keywords we have no idea about are the best ones. Using Google adwords you can run some basic campaigns and get a better idea what keywords are producing traffic.
The benefit of Adwords is you can instantly be 1 for a keyword, this will quickly show you the potential of that keyword. Press releases are inexpensive and with the proper keywords in the title can generate huge traffic quickly. Social media is all about getting people talking, post unique and create ideas will get eyes on your content.
Find what your competitors are doing and do it better! Many of my clients feel overwhelmed by how quickly things change, especially social media. I reassure them that they have an exact parallel offline! What I mean by that phrase is, just as you market your business offline, so those best and worst practices apply online. When I see someone posting self-promotional messages on social media, it reminds me of the offline equivalent: the guy who commits networking blunders, by arriving late to the networking event, passes around his cards and darts out early. Just as offline client attraction works best when you seek to give value first — by creating a relationship and offering something free — so online clients are attracted by sincere efforts, not just to close a quick sale, but to offer value and longer-term relationship.
Laser-focus your message. Be clear WHO exactly you help define them as narrowly as possible and name your area of specialization. My clients who best exemplify niche focus combined with specialization are a consultant who recruits talented employees for hospitals and a small firm of engineers who specialize in electrification of water facilities. Go for the opt-in. Local businesses value follow-up as a way to close sales. They likely know that months can go by, but you can still turn a lead into a client if you stick with it.
Online, what makes that relentless pursuit so much easier is automated follow-up by email. Offer an appealing freebie to get the opt-in and then follow up regularly to move your leads from interest to investment. One effective approach I did with my clients who are printers was to outline their usual sales conversations with prospects, then turn that into a series of follow-up emails. We gradually shared problems they solve, case studies, tips, their creative portfolio and more — just as they would have done offline, only this time with a purely online audience.
Whenever you release a new product, come up with a special offer or announce a discount — make sure you invest some money into Facebook Ads to make sure your message will reach a lot of people in your local area. But always remember: people on Facebook are not looking for business deals, they want to be entertained. Thus you have to make your offer look cool so that to make people on Facebook pay attention to it.
I guess most marketers will advise you to launch a website and so some SEO to bring people from the web to your store. Well, everyone knows that the best customers are those who have already bought something from you. This might be a discount or a special offer. Offer them free support and a lot of great extra service. So before you try to use the web for attracting new people, think of how you can use the web to strengthen your relationships with all these people who already know about you and make them your brand advocates.
Well, you can simply tie your discounts, promotions and bonus services to making people spread the word about you. You can announce a discount to anyone, who will post a picture of your pizza to Facebook along with a short comment. This way all his friends will see that he loves your pizza and they will most likely visit you very soon.
You can also publicly reward people who unlock your Forsquare badges and motivate them to talk about you even more, so that all their friends would see that. Just think of the platforms that your customers are using and how you can tie your discounts and promotions to these platforms. It means that you should spend as little time as required doing income generating tasks — giving you the biggest ROI return on investment.
If your goal was to learn how to cook Italian dinner recipes, you were hiring a coach and you had 3 options:. If you are having trouble with finding your niche market, you should check out my tips on NicheHacks. How can you get in front of your target audience by spending as little money and time as possible? Create a product that solves your clients biggest need and give it away for free on your website in exchange for their email. My concept at www. Click here to download. Once you get people on your email list, you should continue to give them a lot of free value, and then occasionally offer them products that will solve their problems.
However, do remember to treat your email list as your most important asset — because it is. You should treat it as good as your best friend, if not even better. The best way to keep your list happy and make them raving fans is to respect them and give them a lot of great content. Not tomorrow, not next week. If you are new to the internet marketing realm, this can no doubt be a daunting task. But rest assured, by taking it step by step, you can build an online presence that not only brings you new clients each and every month, but one that is the envy of your market.
Create an awesome website that can be read by the search engines. Having a great looking website does nothing if nobody visits it. You want to have a website that the search engines can easily read. They need to know what you do, where you do it, and how well you do it! Start with Google My Business and then move on from there.
By getting listed in the top online directories, not only does it get you more exposure, and in front of more potential clients, but it sends great signals to the search engines about your relevancy and legitimacy. Not sure where to start or how to claim citations? Working on your citations should be an ongoing process, not a one time thing.
Yes, your work at the beginning will be heavier, but once you get the most important citations taken care of, then consider allocating hours per month at a minimum to fixing bad citations, and claiming new, relevant citations. How do you do this? Most people like to do research prior to purchasing something, especially if it has a high monetary value. What kind of research do they do? So what can you do?
You can be there when somebody is asking these important questions. These are the types of questions that people ask online when they are ready to make a decision. How awesome would that be if you can be front and center when they are researching their purchase? This typically involves blogging, though not always. Blogging is a great way to establish your authority, get your website seen in the search engines, and get visitors to your site. How else can you do it? BuildFire Co-Founder. I'm a digital marketer by trade and an entrepreneur at heart.
I'm here to help businesses go mobile and build apps more efficiently than before. Build an App Sign in. Do you want to build a high-performance app? No, I know what I'm doing… Yes, show me how! Ian Blair. Enjoy the read and please spread the word about it. Blogger RobbieRichards.
Marketing Addict. Political Junkie. Web strategist and co-founder of Orbit Media. Making a full-time income with Adsense since I teach others how to build a successful online business. The Complete Entrepreneur. We teach people how to succeed with niche marketing websites. Web programmer. Online Presence Consultant. I teach others how to build profitable authority sites.
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